Elise Lucas is the visionary powerhouse behind Rydin Around I’m Vendin, LLC, a proudly Black-owned, woman-owned vending machine business serving the heart of Fort Worth, Texas and surrounding areas.

With a background in financial consulting and a passion for ownership, Elise turned her entrepreneurial drive into action — not just to fill snack machines, but to fill a gap in modern, convenient, and community-driven vending services.

Her mission? To bring accessible, healthy, and tech-forward vending options to everyday spaces — offices, gyms, warehouses, schools — while building generational wealth and inspiring others to do the same.

As a CEO who’s not afraid to get her hands in the machine and her vision on the bigger picture, Elise leads with strategy, heart, and hustle. Whether she’s syncing smart vending systems or mapping out expansion plans, Elise is riding for impact, excellence, and ownership — all while showing other women and Black entrepreneurs how to build their own lane.